Why Choose The C Standard?

• Access to New Markets: The C Standard certification opens the cannabinoid supply chain to INCCert and Control Union's global network and clientele of major CPGs.

• Compliance, Credibility, and Risk Mitigation: The C Standard seeks to standardize and stabilize the global supply chain, validating consistency, mitigating risk, and ensuring quality control measures, opening new market opportunities.

• Verified Claims: The C Standard certification program provides full transparency to customers about the origin, sustainability, and safety of cannabinoid raw materials used in products. Verified claims and labels on the products foster consumer trust so that customers can be confident that hemp products meet stringent quality and public health standards. The C Standard aligns with international standards for sustainable practices, adding credibility to a company's sustainability claims.

• Consumer Empowerment: The C Standard empowers consumers to make informed, values-driven choices, leading to increased brand loyalty and preference. Brands sourcing The C Standard-certified cannabinoids demonstrate commitment to responsible practices and compliance with recognized quality standards, appealing to conscious consumers.

• Competitive Advantage: Being an early adopter of The C Standard certification program offers a company a competitive edge in the market, allowing them to emerge as leaders in social responsibility and sustainability within the global cannabinoid market, appealing to conscious consumers and setting themselves apart from competitors.

• Supply Chain Assurance: The C Standard certification program ensures that the entire cannabinoid supply chain, from genetics to cultivation to post-harvest quality control and manufacturing, follows Good Manufacturing Practices (GMP).

• Industry Leadership: By participating in The C Standard, cannabinoid farmers, processors, and brands position themselves as leaders in prioritizing consumer health and adherence to the highest voluntary standards.

• Enhanced Reputation: The C Standard positions cannabinoid supply chain stakeholders as front-runners in the eyes of investors, rating agencies, and other analysts, improving communication and industry relationships.

• Value Creation: The C Standard creates differentiated premium value for cannabinoid raw materials in the global marketplace.

   

  The C Standard will be continuously improved by the input and implementation of the program with reputable stakeholders.